Striking The Right Chord: The State Of Guitar Sales Globally

The world of music is diverse, varied, and constantly evolving, but one instrument seems to capture the heart and soul unlike any other: the guitar. Guitars have been at the forefront of music genres ranging from hard rock to country, from blues to pop. They are an embodiment of musical expression, and despite industry fluctuations, guitar sales have managed to hit the right notes amongst consumers.

Overall, the guitar market has seen a consistent rise over the last few years with a significant increase in sales. A study by IBISWorld reports that in the United States alone, guitar sales reached an estimated $1.3 billion in 2019. These increasingly positive statistics can be attributed to factors such as the rise of music education, the return of guitar-led popular music, and advancements in guitar manufacturing and selling.

Music education plays a substantial role in driving guitar sales. The incorporation of modern techniques and teaching methodologies, combining traditional lectures with online resources, has allowed for a wider audience to take up an interest in guitars. This growth in interest subsequently translates into sales growth within the guitar market.

A resurgence of guitar in popular music around the world has also contributed to increasing guitar sales. New pop artists are taking inspiration from rock, blues, country and adding a modern twist to songs. Listeners are being reintroduced to guitar-driven music and this is driving a surge in guitar purchases.

But one of the most pivotal contributors to the rise in global guitar sales is the advancement in manufacturing and selling methods. Innovations in guitar creation and online shopping platforms have brought unique guitar models to a global market. From American Stratocasters to Spanish classical guitars, from bass guitars to twelve-string acoustics, people around the world have a plethora of options at their fingertips.

Exceptional trends in consumption are also shaped by regions. Australia, for example, has shown a keen interest in not only guitars but the entire range of musical equipment. A staggering figure has emerged from within its borders when it comes to the sale of the portable PA system Australia has taken a growing interest in. This robust and compact system is perfect for small gigs, busking or any occasion when you need to be heard without being tethered to one spot. The sales spike in such musical gear indicates how musicians are focusing on the complete package – sound system, strings, amps, and the works – pledging to the fact that a good performance is not confined to the string instrument but the entirety of the sound a musician produces.

It’s also worth noting that the sales of electric guitars have seen a remarkable spike, primarily due to their versatility across genres and the increasing popularity of rock and pop music. According to a report by Fender, women now make up 50% of all beginner and aspirational players – a statistic that paints a promising picture of the future of guitar sales and the music industry.

While the dynamics of the guitar market are subject to shifts in musical trends and economic climates, one thing is certain: the guitar is here to stay. Through ups and downs, twists and turns, it will continue to be a critical part of the music industry, a thread in the rich tapestry of human creativity. And as long as there are people passionate about music, there will be a thriving market for guitars.

In conclusion, the benefits and joy that playing guitar brings to people are reflected in its steady sales growth globally. Guitars bring melody, harmony, and rhythm into unison, and whether or not you’re a musician, that’s something worth investing in. Let it be a symbol of the continual power and influence of music in society and how instruments like the guitar will continue to play a key role in our lives.